Social Bookmarking
Social bookmarking is the pioneer online trend in Web 2.0. This is a decade old concept but since the recent boom in the field, it is without any doubt the next “buzz word”. And the success of its application has just begun.
It is quite essential for the internet marketers to comprehend the social bookmarking and find out all the ways in which they can promote their services as well products.
Now, the questions are “what is social bookmarking? What are the purposes of social bookmarking? What is its importance to the internet marketers?
It is not out of question that you will be already quite aware of the bookmarking websites which you wish to visit again and again, using browsers such as Firefox, Chrome and Internet Explorer. All of the bookmarks that you make for these websites are entirely for personal use and are saved up in your computers.
The next step to mainstream bookmarking is social bookmarking. This is where you as well as others can share all of the websites that you find to be of interest in the form of bookmarks. All of this is performed through the online bookmarking services. The moment you sign up for these social bookmarking services, you are given access to register any website along with site descriptions and keywords (also known as tags). This is the power of bookmarks. Depending on your preferences, you can either share the bookmarks or keep them private. All of this information is saved up by the social bookmarking services, and can’t be stored in your computer.
You can sum up two mainstream purposes of the online Web 2.0 bookmarking:
1. Sharing of interests, so that people can get to know of similar sites that appeal to them or be useful in any way. You can look at it in a way that I am a huge fan of fly fishing and I find a website that sells great looking and custom built fishing rods at quite affordable rates. Using out of the numerous available bookmarking services, I bookmark that specific website. I would also go ahead and give that specific site a dedicated title, tags and a fair enough description that relates to the reasonable priced fishing rods. Keeping the bookmark as public, people would be able to view that bookmark readily.
Whenever people will be looking out in the bookmarking services for the related tags that are used in the description of the bookmarked sites, they are given a list of websites that relate to it. So for example, if someone searches for let’s say, “Fly Fishing”, they will be redirected to a comprehensive list of relevant websites and links, which will also include the website that we bookmarked. It should also be noted here that almost all of these bookmarking services also include the rating facility, so the top rated websites are rated at the start.
2. Here it is also mandatory to mention another of the premium benefits of the Web 2.0 bookmarking. This is that the moment you have bookmarked the favorite websites of yours, you will be able to easily access these websites from any computer that is connected to the internet. All you have to do is simply log in to the internet and go to the social bookmarking services and voila! You will find your bookmarked website there. It is extremely helpful in the cases when you have more than one website that you wish to monitor, and especially at times when you are not using your primary computer.
The importance of social bookmarking to internet marketers is so because of the popularity of these bookmarking sites. There is usually heavy traffic on such sites and they also have high rankings on Google. Therefore by submitting your website to the social bookmarking services online, you increase the chance of your website to be used by the renowned search engines. And the difference is quite visible and ready.
We all need to have robust and creative methods to market our products and services online and social bookmarking does exactly that!
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